https://journal.achsm.org.au/index.php/achsm <p>The Asia Pacific Journal of Health Management (APJHM) is a peer-reviewed journal for managers of organisations offering healthcare and aged care services. The APJHM aims to promote the discipline of health management throughout the region by facilitating the transfer of knowledge among readers by widening the evidence base for management practices.<br /><br />*Print 1(1);2006 - 5(1);2010 Online 4(2);2009 - current<br />*ISSN 2204-3136 (online); ISSN 1833-3818 (print)</p> en-US yaping.liu@achsm.org.au (Yaping Liu) journal@achsm.org.au (Yaping Liu) Wed, 02 Sep 2026 00:00:00 +0000 OJS 3.2.1.1 http://blogs.law.harvard.edu/tech/rss 60 https://journal.achsm.org.au/index.php/achsm/article/view/6576 <h1>Abstract</h1> <p><strong>Purpose: </strong>This study examines how hospital image and word of mouth (WOM) affect patients’ revisit intention, and whether relationship marketing moderates these effects.</p> <p><strong>Design/methodology/approach: </strong>A cross-sectional questionnaire survey was conducted with 250 patients, selected by convenience sampling, at a private hospital in Peshawar, Pakistan. Data were analysed in SPSS using correlation, regression and moderation analysis.</p> <p><strong>Findings: </strong>WOM had a strong positive effect on revisit intention (β = .930, p &lt; .001), whereas hospital image had no significant direct effect (β = .006, p = .790). Relationship marketing significantly moderated the effects of both hospital image and WOM on revisit intention.</p> <p><strong>Practical implications: </strong>Hospital managers should invest in service quality and in strong relationships between staff and patients, and should encourage satisfied patients to recommend the hospital.</p> <p><strong>Originality/value: </strong>The study adds relationship marketing as a moderator of the effects of hospital image and WOM on revisit intention in a private-hospital setting in Pakistan.</p> <p><strong>Limitations: </strong>The data come from one setting, were collected by convenience sampling and are self-reported.</p> <p><strong>Keywords: </strong>hospital image; word of mouth; revisit intention; relationship marketing; private hospitals; Pakistan</p> hoosae pakhtoonkhwa, dr usman Ullah, wadeeha waheed Copyright (c) https://journal.achsm.org.au/index.php/achsm/article/view/6576 https://journal.achsm.org.au/index.php/achsm/article/view/6574 <p>The study aimed to ascertain the impact of modifications in institutional policy and the innovative endeavours of Chinese pharmaceutical companies on their market and technological performance. The technique employed was econometric analysis of panel data utilising various statistical models. This let us see how the market value of companies changed, how well innovation activities worked, and how people reacted to changes in the insurance system. It was found that more innovation activity greatly increases market value. The impact coefficient was 0.42 for the entire group of companies and 0.58 for the biopharmaceutical sector. Institutional policy support added another 0.31 to this effect. The average level of innovation efficiency was 0.37, with a range of 0.22 to 0.82. The high concentration of research in the most popular areas made it 7.3% less efficient. In 2025, there were about 2,400 applications to start clinical trials in China, but only 6–9% of those projects got final approval. Health insurance reforms made a big difference in the economy for the industry's growth. For example, revenue growth for innovative companies went up to between 15% and 19%, regulatory review times went down by about 40%, and the number of innovative drugs that got insurance coverage went up from 22% to 37%. The results are useful because they can help make public policy better and help companies in the pharmaceutical sector make better decisions.</p> Azizbek Tashbaev, Qi Dai, Ainura Khamzaeva, Keneshbek Maatov, Kanjarbek Mamashov Copyright (c) https://journal.achsm.org.au/index.php/achsm/article/view/6574